Visual Content & Motion Graphics Specialist

Role Summary

• We are seeking a highly creative and execution-focused Multimedia Creative Designer who will own the visual identity, graphic assets, and video content across all our digital and physical marketing channels.
• This role is critical to driving brand visibility, lead generation, product storytelling, and sales enablement across Snapnet and its SaaS products (HCMatrix, Acumeet, Procurecentro).
• You will work closely with Digital Marketing, Content, Sales, Product, and Leadership to translate ideas, campaigns, and product features into high-impact visual and video assets.

Key Responsibilities
Graphic Design (Core Responsibility):

• Design high-quality visual assets for:
• Social media (LinkedIn, Instagram, X)
• Websites & landing pages
• Email marketing campaigns
• Blog posts, whitepapers, ebooks, and case studies
• Sales decks, proposals, pitch decks, and brochures
• Event materials (banners, roll-ups, flyers, stage visuals)
• Maintain and enforce brand consistency across all designs.
• Collaborate with the content team to visually interpret written content.
• Design creatives optimized for lead generation and conversions.
• Create infographics to simplify complex technology concepts (AI, Data, HR, SaaS).

Video Production & Editing:

• Plan, shoot, and edit videos including:
• Product demos & walkthroughs
• Explainer videos
• Short-form social videos (LinkedIn reels, teasers, clips)
• Founder/Executive thought leadership videos
• Event highlights, customer testimonials, interviews
• Edit raw footage into engaging, platform-optimized videos.
• Add motion graphics, subtitles, overlays, intros/outros.
• Optimize videos for performance across digital platforms.

Campaign & Content Support:

• Support marketing campaigns with creative assets aligned to campaign goals.
• Translate GTM themes, messaging, and value propositions into visuals.
• Work closely with:
• Digital Marketer → performance & campaign creatives
• Content Manager → blogs, ebooks, long-form content
• Sales Team → presentations, proposal visuals
• Participate in campaign planning sessions to ideate creative angles.

Brand & Visual Asset Management:

• Build and maintain a central brand asset library.
• Manage templates for recurring assets (social posts, decks, reports).
• Ensure quick turnaround times without sacrificing quality.
• Continuously improve the brand’s visual identity.

Innovation & Creative Direction:

• Stay up to date with:
• Design trends
• Video formats
• Social media creative best practices
• Proactively suggest new creative formats and content ideas.
• Experiment with AI-assisted design and video tools where appropriate.

Required Skills & Experience
Technical Skills:

• Strong proficiency in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video editing tools (Premiere Pro, After Effects, Final Cut, CapCut, DaVinci Resolve)
• Solid understanding of:
• Typography
• Layout design
• Color theory
• Motion graphics basics
• Experience creating content for B2B and SaaS brands is a major advantage.

Creative & Soft Skills:

• Strong visual storytelling ability.
• Ability to convert abstract ideas into clear visuals.
• Excellent attention to detail.
• Ability to work under tight deadlines in a startup environment.
• Strong communication and collaboration skills.
• Open to feedback and iterative improvement.

Experience & Qualifications:

• 3–5 years experience as a Graphic Designer, Videographer, or Multimedia Creative.
• Proven portfolio demonstrating:
• Graphic design work
• Video production & editing
• Experience working with marketing or product teams.
• Prior experience in technology, SaaS, or consulting is a plus.

Key Deliverables & KPIs:

• Volume and quality of creative assets delivered monthly.
• Engagement metrics on visual and video content.
• Campaign creative turnaround time.
• Brand consistency across channels.
• Sales and marketing team satisfaction with creative support.

Tools You’ll Work With:

• Adobe Creative Suite
• Video editing tools
• Figma (optional but desirable)
• Social media platforms
• Marketing automation tools (for asset deployment).