Job Summary
- We are seeking an experienced and results-driven Digital Manager to lead and execute our digital strategy within the hair and hair extension industry.
- The ideal candidate will have hands-on experience promoting hair brands, managing digital campaigns, driving online sales, and building strong brand visibility across digital platforms.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business goals
- Manage and grow brand presence across social media platforms (Instagram, TikTok, Facebook, X, YouTube)
- Plan, execute, and optimize digital campaigns for hair products and hair extensions
- Oversee content creation including photos, videos, reels, influencer content, and paid ads
- Manage e-commerce platforms and support online sales growth
- Track, analyze, and report on digital performance metrics (engagement, leads, conversions, ROI)
- Collaborate with influencers, hairstylists, content creators, and brand ambassadors
- Manage paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads)
- Stay updated on digital trends within the beauty and hair industry
- Coordinate with sales, creative, and operations teams to ensure consistent brand messaging.
Requirements & Qualifications
- Proven experience as a Digital Manager or Digital Marketing Lead
- Direct experience working with a hair company, hair brand, or hair extension business is mandatory
- Strong understanding of the beauty, fashion, and lifestyle digital space
- Proficiency in social media management tools, analytics, and ad platforms
- Experience with influencer marketing and campaign management
- Strong communication, creativity, and project management skills
- Ability to work independently and deliver measurable results.
Preferred Skills:
- Experience managing e-commerce platforms (Shopify, WooCommerce, Instagram Shop, etc.)
- Basic knowledge of graphic design and video editing tools
- Strong data analysis and reporting skills.
Salary
N300,000 per month (Open to negotiation based on experience).