The Marketer will be responsible for promoting Tranquil and Quest Behavioural Health services, increasing brand awareness, driving patient/client engagement, and supporting business growth through strategic marketing initiatives. The role requires a strong understanding of healthcare marketing, professionalism, and sensitivity when dealing with mental and behavioral health services.
Key Responsibilities
Develop and execute marketing strategies to promote behavioral and mental health services
Manage digital marketing channels (social media, email campaigns, website content)
Create and distribute marketing materials such as flyers, brochures, and presentations
Build and maintain relationships with referral partners, organizations, and communities
Conduct market research to identify new opportunities and patient needs
Organize and represent the organization at outreach programs, events, and awareness campaigns
Track and report marketing performance and campaign effectiveness
Ensure all marketing activities comply with healthcare and ethical standards
Job Requirements
Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field
Proven experience in marketing, preferably within healthcare or service-based organizations
Strong communication, interpersonal, and presentation skills
Knowledge of digital marketing tools and social media platforms
Ability to handle sensitive information with confidentiality and professionalism
Creative thinking with strong organizational skills