Key Responsibilities
Strategic Leadership
- Develop and execute the national B2C sales strategy aligned with GVA’s overall business objectives.
- Drive aggressive subscriber acquisition and revenue growth targets.
- Identify new market opportunities and expansion territories for fiber penetration.
- Lead go-to-market strategies for new products, bundles, and promotions.
Sales Operations & Performance Management
- Establish and monitor KPIs for regional sales teams.
- Oversee field sales, direct sales agents, channel partners, and retail outlets.
- Implement structured sales forecasting, pipeline management, and reporting systems.
- Optimize sales processes to improve conversion rates and reduce customer acquisition cost.
Team Leadership & Development
- Build, mentor, and manage regional sales managers and field sales teams nationwide. Drive a high-performance sales culture focused on accountability and results. Implement incentive programs, performance reviews, and capability development initiatives.
- Recruit and onboard top sales talent to support expansion plans.
Channel & Distribution Management
- Develop and manage distribution networks including agents, resellers, and channel partners.
- Strengthen retail presence and territory coverage.
- Ensure effective territory mapping aligned with fiber roll-out areas.
Customer Acquisition & Market Penetration
- Drive door-to-door fiber acquisition campaigns in deployed areas.
- Collaborate with Marketing on localized campaigns and activation programs.
- Monitor competitor activities and adjust sales tactics accordingly.
- Ensure strong customer onboarding experience to reduce churn.
Collaboration & Stakeholder Management
- Work closely with Network Operations to align sales with fiber deployment plans.
- Collaborate with Marketing on promotions, pricing, and product positioning.
- Provide regular performance updates to Executive Management.
Key Performance Indicators (KPIs)
- Monthly/Quarterly subscriber acquisition targets
- Revenue growth and ARPU (Average Revenue Per User)
- Sales conversion rate
- Market share growth in deployed fiber zones
- Sales team productivity metrics
- Customer churn rate (in collaboration with retention team)
Requirements & Qualifications
- Bachelor’s degree in Business Administration, Marketing, Economics, or related field. MBA is an advantage.
- Minimum of 8–12 years’ sales experience, with at least 5 years in a senior leadership role.
- Strong experience in telecom, ISP, fiber broadband, or FMCG high-volume distribution.
- Proven success managing large field sales teams across multiple regions.
- Strong analytical and financial acumen.
- Excellent leadership, negotiation, and communication skills.
- Experience working in fast-growth or expansion-phase environments is preferred. Competencies
- Strategic thinking and execution excellence
- Strong commercial orientation
- Data-driven decision making
- High resilience and adaptability
- Excellent stakeholder management
- Strong understanding of Nigeria’s telecom market landscape