Job Overview
- To develop, execute and oversee the company’s digital marketing activities in order to promote brand visibility, generate leads, drive sales growth and strengthen online customer engagement.
Responsibilities and Duties
- Developing and implementing digital marketing strategies aligned with company objectives.
- Managing the company’s social media platforms and online presence.
- Create, schedule, and monitor digital content (graphics, videos, captions, and campaigns).
- Executing online advertising campaigns and promotions.
- Tracking and analyzing campaign performance and prepare monthly marketing reports.
- Responding professionally to online enquiries and customer interactions.
- Maintaining and updating the company’s website and digital assets.
- Ensuring consistent brand voice and compliance with marketing standards.
- Collaborating with the sales team to drive lead generation and conversions.
- Staying updated on digital marketing trends and tools.
Job Required skill and competencies
- Strong digital communication and content creation skills
- Knowledge of social media marketing tools and platforms
- Basic graphic design and content editing skills
- Analytical and reporting skills
- Ability to work independently and meet deadlines
- Professional and ethical conduct
Key Performance Indicators (KPI)
- Growth in online engagement and followers
- Lead generation and conversion rates
- Timely delivery of digital campaigns
- Brand consistency and quality of content
- Monthly performance reporting accuracy.
Qualifications and Experience
- Minimum of OND/HND/B.Sc. in Marketing, Mass Communication, Business Administration, or related field.
- Minimum of 3 years experience in digital marketing or related role.
- Certification in digital marketing is an added advantage.
- Must live within Okota/Ago/Isolo and environs.