Brand Strategy & Growth Lead in Lagos

Reports To: CEO

Role Overview:

Lead and scale I-Train Africa’s marketing across four brands (OGE, SFW, Tech School, GOP). You will drive high-visibility campaigns, consistent content output, lead acquisition, and funnel optimization while aligning marketing with sales.

What You’ll Do:

Build and execute marketing strategies for youth, parents, and professionals.

• Lead a team of 8–10, overseeing content, digital marketing, and campaigns.
• Manage paid ads, SEO, content planning, and influencer/UGC strategies.
• Ensure marketing initiatives deliver measurable growth and brand authority.
• Align sales and marketing to maximize conversions.

Skills & Competencies:

• Marketing strategy, content direction, paid ads, SEO basics.
• Leadership, team management, and creative direction.
• Data-driven decision-making and strong communication.

Why This Role Matters:

You will shape I-Train Africa’s brand, drive growth, and free the CEO to focus on strategic expansion.