The Digital Marketer is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness and improve engagement across digital channels.
The role focuses on managing social media, content creation, digital campaigns, website performance, and data analytics to support business strategy.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising.
- Develop and execute digital marketing and social media strategies aligned with business goals.
- Create, schedule, and publish engaging content (text, images, videos, and graphics) across social media platforms such as Instagram, Facebook, LinkedIn, Twitter (X), and TikTok.
- Manage and monitor social media accounts, responding to comments, messages, and customer inquiries promptly.
- Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).
- Analyse campaign performance using analytics tools and prepare regular performance reports.
- Create compelling digital content such as videos, blog posts, newsletters, landing pages, and promotional materials.
- Update and manage website content to ensure accuracy and relevance.
- Prepare periodic reports on campaign performance, engagement, and ROI.
Requirements
- Strong knowledge of social media management, SEO, and online advertising.
- Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
- Basic graphic design skills (Canva, Adobe Suite, or similar) is an advantage.
- Video editing skills, usage of CapCut, InShot and other video editing software.
- Creativity and content development skills
- Strong analytical and data interpretation ability
- Excellent communication and writing skills
- Attention to detail and time management
- Ability to manage multiple campaigns simultaneously
- Results-driven and customer-focused