Summary of Job Duties:
- Owns the entire CRM engine and customer data ecosystem across e-Bakery and the Parent Bakery's retail, wholesale, and digital channels. Responsible for platform configuration, data governance, segmentation, lifecycle automation, performance analysis, cross-functional alignment, and strategic digitization of all customer touchpoints—consumer, retail, distributor, and institutional. The role is the strategic owner of customer data and retention
Experience Requirements
Must Have
- Designing and executing segmented campaigns
- Building multi-step automated journeys (welcome → nurture → reorder → win-back)
- Managing customer data quality, deduplication, and ID structures
- Running A/B tests and optimizing funnel KPIs
- Linking CRM results to commercial metrics (sales uplift, retention improvements)
- Collaborating with cross-functional teams
Knowledge Must Have
- Deep knowledge of CRM platforms (HubSpot, Salesforce, Zoho, Braze, Klaviyo, etc.)
- Customer data models, ID structures, and segmentation frameworks
- Lifecycle marketing, automation flows, and journey design
- WhatsApp BSP integrations, SMS gateways, email infrastructure
- E-commerce platforms (Shopify, WooCommerce, custom OMS)
- Data governance, NDPR compliance, opt-in/consent management
- Analytics: LTV, retention curves, cohort analysis, churn patterns
- Marketing measurement (A/B tests, attribution, conversion funnel metrics)
Qualification Requirements
- 3–5 years hands-on CRM, lifecycle marketing, or marketing operations
- Experience managing CRM/automation platforms end-to-end
- Proficiency in data analysis tools (Excel/Sheets, Looker Studio, GA4)